Purpose and vision

Our editorial mission is to produce high-quality, engaging, and informative content that helps our customers solve their business challenges and stay informed on the latest document solutions. We aim to create first-rate, accurate, and actionable content for our users, stakeholders, and industry peers.

Content principles

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1. Audience-centric approach
   • Our content is tailored to audiences interested in Nutrient’s product offering — including SDKs, cloud-based document processing, low-code solutions for M365, and workflow automation — along with other decision makers across industries.
2. Accuracy and credibility
   • Information presented must be based on verified data, industry standards, or Nutrient's proprietary insights. Product capabilities should be backed by clear examples or demonstrations. Contributors should cite all sources and link to original research or data where applicable.
3. Originality
   • Content is developed to provide fresh perspectives. We strive to avoid duplicating existing content and instead aim to build upon it with new and unique insights.
4. Neutrality and transparency
   • We maintain a balanced tone, presenting solutions and analyses without undue bias. While showcasing our expertise, we ensure transparency regarding our interests (e.g. proprietary solutions).
5. Accessibility
   • Content should be inclusive and accessible to diverse audiences, adhering to global accessibility standards in both written and visual content (e.g. WCAG).

Content types

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• Educational content: Tutorials, guides, demos, and use cases that help users understand and utilize Nutrient products effectively.
• Thought leadership: In-depth content, media, and reports providing insight on industry trends, challenges, and innovations in document solutions.
• Product updates: Transparent communication about new features, upgrades, and user benefits.
• User stories: Real-world examples showcasing the impact of Nutrient’s solutions.

Tone and voice

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• Professional yet approachable.
• Authoritative but not overly formal.
• Engaging, with a focus on actionable insights.

Approval and review

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1. Topics are identified through audience research, industry trends, and competitive benchmarking.
2. All content undergoes a review process by subject matter experts and the Marketing team for technical accuracy, adherence to brand guidelines, and alignment with strategic goals.
3. Final content is published on appropriate platforms and monitored for performance. Content is reviewed and updated on a regular basis.

Ethics and transparency

We commit to maintaining the highest ethical standards:

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• Avoiding conflicts of interest or biased endorsements.
• Avoiding any material that may be considered offensive, misleading, or inappropriate.
• Clearly disclosing partnerships or sponsored content.
• Respecting intellectual property and attributing sources where necessary.

Continuous improvement

We regularly review the performance of our content strategy to ensure alignment with business goals, audience needs, and industry best practices.

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